Lead day-to-day management of brand social channels (e.g. Instagram, YouTube, TikTok, X), including content planning, publishing, community interaction and reporting.
Plan and manage always-on content calendars; support major brand and campaign launches with social-first ideas.
Track and analyze performance metrics (reach, engagement, sentiment, retention, etc.) and optimize content based on data.
Partner closely with brand, partnerships, design and media teams to ensure consistent and integrated campaign execution across touchpoints.
Share insights on social trends, formats and consumer behavior to inform brand and campaign strategies.
Plan and execute influencer and KOL programs (always-on and campaign-based) for brands such as Cass, Budweiser, Hanmac, Stella Artois, Hoegaarden, etc.
Manage influencer/KOL databases and communities, including regular touchpoints, seeding programs, and small-scale events or gatherings.
Monitor influencer content performance and sentiment; consolidate learnings and best practices to improve future programs.
Ensure all influencer activities comply with internal guidelines and local advertising regulations.
Use social and influencer analytics tools to build regular performance reports and campaign reviews.
Provide clear recommendations to improve content, creator mix and channel strategy based on data and insights.
Collaborate with cross-functional teams (Brand, Media, Trade Marketing, Legal, Agencies, etc.) to maximize impact of social and influencer activities.
