Develop and implement the CRM strategy for Korea (guaranteeing the localization and execution of brand’s Global CRM strategy) for all group brands in the territory
Design, develop, implement and monitor customer engagement initiatives (through clienteling and client outreach initiatives) to drive loyalty and repeat business across different segments of the customer base
Develop CRM insights and intelligence to support and promote new commercial actions on individual segments in the customer base (eg. outreach initiatives)
Support stores in the implementation of the clienteling strategy and CRM best practices
Budgeting and cost oversight for each brand’s loyalty budget including gifting, experiences and festivity moments including the measurement and tracking of ROI
Oversee and manage local training materials and training sessions across the territory on specific CRM topics including clienteling strategy, CRM best practices (eg. data capture and customer contactability) and commercial initiatives
Contribute from a CRM and clienteling perspective with other departments to the development and implementation of new product launches, new events, client experiences, etc.
Oversee and be the local point of reference on all aspects of CRM reporting and dashboards
Be the local point of reference for all aspects of clienteling digital tools
Be the local point of reference for the territory on the Net Promoter System (eg. customer survey)
